FASHION, MOBILE & TECHNOLOGY: THE SHOPPING REVOLUTION
Speed, mobility, choice, personalization, services, privileges, experience… Fashion shoppers are more and more demanding and expect a real shopping experience from brands! Because buying clothes and accessories is more a leisure (good for morale) or a social activity than a necessity!
Fashion brands’ challenge?
Offer a fluid, omnichannel and positive « FashionXperience » answering to the ultra connected shoppers’ needs!
A 85 pages study, freely available in French and English on SlideShare or to download in the following form!
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